In the ever-morphing world of fast fashion, a movement for restraint has slowly permeated into the dialogue. More and more, the buzz words of “local,” “sustainable,” and “slow fashion,” have grappled to find their place in an industry that easily dances around trends. The Artefino movement, in its flagship event the ArteFino Fair, aims to interweave these concepts, making products more than just objects to pull off a shelf, and instead a container of narratives meant to be preserved and celebrated.
There is a tendency for consumers to only associate slow-fashion with the tags, “pre-order,” and “10 or more business days.” Rarely are the processes behind its craftsmanship and the community behind it ever fully understood. “It’s a heritage story that people don’t realize is alive,” says Natalya Lagdameo, an exhibitor for the Artefino fair, as she narrates the process of jewelry-making with the Ifugao. “My people, they plant rice, and it takes several months to harvest. When that happens, the world stops. And you have to respect that.” Lagdameo, owner of a jewelry line of her namesake, has been going up the Mountain Province since she was a child. “The mountains take care of them. So that’s why they never left. That’s why I will never bring my people down. I go there.” It is living Filipino traditions such as these mingled with beautifully crafted Filipino designs, that Artefino hopes to immerse its participants in.Exhibitors Leonora Luisa Cabili (Filip+Inna), and Al Valenciano (Balay Ni Atong) also address the stigma toward pieces labelled, “local” as things solely brought out for special national celebrations that never permeate into the everyday. “The only way to make things current is if we start using them,” says Valenciano. Culture is a finger print, and one that Valenciano and Cabili aim to capture in their work; to see the local make a mark in the global.
“There is a larger community outside that we hope to involve as well,” Cedie Lopez-Vargas explains, stressing the initiative of ArteFino fair as one driven by advocacy, and one that celebrates the brand campaign of Stilo ArteFino—a distinctly Filipino way of living.
NATALYA LAGDAMEO, LEONORA LUISA CABILI, AND AL VALENCIANO WILL LAUNCH THEIR COLLABORATIVE LOCAL BRAND TATSULOK ON THE OPENING DAY OF THE ARTEFINO FAIR. THE ARTEFINO FAIR IS AN ANNUAL EVENT THAT WILL DEBUT ON AUGUST 25-27, 2017 AT THE PENTHOUSE, 8 ROCKWELL.