“I still drink 3-in-1,” Trissy Perfecto admits with a laugh, “I mean, there’s nothing wrong with that.” As the Director of Sales and Operations at Can Lifestyle Group, Perfecto and her partners (siblings Anna, Dani, and Sarah Canlas) originally conceived Type A as a sort of gateway for people to discover specialty coffee. “We realized that specialty coffee is so highbrow. If you want to enjoy it, you have to go out of your way to order it in a shop, because preparing it at home can be expensive.” She explains. “We came up with Type A for people who want to enjoy a really good, convenient cup of coffee. There’s no investment for them. They don’t have to go out and buy a grinder or anything. All the they have to do is buy the concentrate, store it in their ref, and pour.”
Having undergone formal training through Sly Samonte at her former job as a GM at EDSA BDG, Perfecto and the Type A team put together their collective skills and love of caffeine to develop their version of the ideal cold brew. She explains that in common practice, the process of cold brewing is actually reserved for maximizing beans that are past their due. Cafés usually steep stale grounds of different roasts and origins together to produce their version of the concentrate.
At Type A, however, beans are roasted specifically for the purpose of brewing, and sourced from a single origin to accentuate its distinct flavor profile. The resulting concentrate is smooth and balanced—the perfect, flexible base for any coffee drinker. “We wanted to create a cold brew that was approachable. The stigma locally is that specialty coffee is so strict; that there are so many rules. We wanted to show people that their experience doesn’t have to be that way, because coffee is so subjective. The way I enjoy coffee is so different from how you might take yours, and we wanted to address that concern.”This impulse towards approachability and accessibility is the driving force behind their current coffee bar pop-up at Monopole (which runs until March 18). Here, bottles of Type A can be purchased over the marble counter alongside a tiny selection of mixed cold brew drinks. One unique variation, the Iced Gingerbread, features the concentrate with just a smidge of gingerbread syrup—shaken, then poured over ice. “It’s so flexible and approachable.” Perfecto laments, “At Tenant, I thought it would be cool to do something summery, so we experimented with a version that was half coconut water and half concentrate. They liked it so much that they started serving it there.”
While there are plans for newer bottled variations in the works (Type A+), the brand is still hoping to entice more people to come around to their idea of the cold brew, and to play around with its endless possibilities.
“In the end, we want Type A to be a part of your grocery list,” she says, “Just like milk.”
Produced by Alyssa Castillo
Photos by Shanne Lauron
Sittings by Sam Potenciano
CATCH THE TYPE A POP-UP AT MONOPOLE UNTIL MARCH 15. MONOPOLE IS LOCATED AT GREENBELT EXCELSIOR, 105 C. PALANCA ST., LEGASPI VILLAGE IN MAKATI. TO ORDER ONLINE VISIT WWW.TYPE-A.XYZ AND FOLLOW THEM ON FACEBOOK AT @TYPEACOLDBREWCOFFEE.