style by Jacs T. Sampayan

Tees for UNICEF redefines the advocacy shirt

The global organization partners with Custom Thread and artist Pau Tiu for a throwback line

Wanting to do something fresh with their new set of shirts, the United Nations Children’s Fund (UNICEF) got in touch with apparel producer Custom Thread, and graphic designer Pau Tiu for a collection that engages a younger audience.

Tiu has worked with local publications as well as labels like Adidas and Bench. She also runs her own Risograph publishing studio called Bad Student Press with her friend Dyam Gonzales. The UP Diliman Fine Arts graduate, who specializes in collages, was pleasantly surprised when the organization reached out to her. “They said they found me through Instagram, and I don’t post very often,” she says.

UNICEF wanted her to design something she would wear, and not just a regular advocacy shirt. “I took inspirations from my childhood. I wanted to simplify the design so I patterned my illustrations to old children’s text books and toys,” she explains. “Instead of focusing on the text, I wanted the illustrations to start a conversation rather than just make a statement.”

“I enjoy mixing nostalgia with pop culture and usually gravitate toward colors found inside a crayola box,” Tiu says with a laugh. This can be seen in all three designs: “For Every Child,” promotes inclusivity and diversity, and lays down the rights of every kid in a throwback scheme of basic shapes; “Childhood,” has a vintage image of a girl skipping rope, reinforcing their vision of a child who is free to enjoy his or her youth; and “No Child Too Far” evokes ideas of time and distance to show that helping hands are within reach.

 

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TEES FOR UNICEF SHIRTS ARE AVAILABLE AT P599 EACH AT FUNDR.PH/FORUNICEF. SHIPPING IS AVAILABLE LOCALLY AND INTERNATIONALL, WITH FEES DEPENDING ON SHIPPING LOCATION. PROCEEDS WILL BENEFIT UNICEF PHILIPPINES. CUSTOM THREAD CAN BE FOUND ON INSTAGRAM AT @CUSTOMTHREADINC WHILE PAU TIU IS AT @PAUTIU.
Bio Photo
Jacs T. Sampayan
He's the current Editor of the The Neighborhood, Managing Editor for Rogue, and an editorial consultant for a top public relations firm. In his spare time, he helps run a volleyball training camp, hosts trivia nights, channels all sorts of drama into whacking a tennis ball, walks along major highways to surpass his FitBit goals, and sleeps as little as possible. He's on Twitter and Instagram as @jacs_do_it.
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